The quality issue

We are in a point were professionally created content is not all people want. We have been exposed to so many ads (by them) that i personally think that there is something behind everything they say, they always have a back thought; that i can never get their real opinions. In some way i thinj it would be impossible for them, they have to have their bosses and companies future in mind, they cant say and express themselves however they want, in a way that every individual person can in communities and blogs. Another thing that i came to think about is that we are sick of being fed with the information brands give us, the information they want us to have, the user generated content has opened out eyes and minds, we demand more, we demand answers, we expect a dialogue with brands, something that we cannot get from the traditional media. I think that our media consumption is driven by content, therefore is it important that some contents, for example Wikipedia is kind of professionally created, maybe i can with other word call it editorialized content, by which we mean it's selective content were irrelevant content is been taken away. On of the negative things with user generated content is that even with help of this professional gatekeepers we still cant be sure which information to choose or trust. it is like being tossed in the middle of an ocean to find a fish, and you don’t even know if the fish is really a fish or just a worm. Ok now my comparison wasn’t the best but i think i got my point out.

I believe in user generated content, i believe that everyone of us together can create a valuable content just as the professional ones but in a different way. Even though user generated content can be created by anyone accessing the internet the pros are much greater than the cons. For example who are we more likely to trust when im searching for reviews on things, a blogger or The Wall Street Journal? User-generated content is far more effective at some things but the credibility of the truth are much higher, great for entertaining us with opinion and telling us which hotel to stay at. With user generated content we have more options, more niche content to choose from depending on our specific interests. And this is just the biggining of an era that know no limitations.